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«Besides the juice, the section usually contains a small seed from the same tree. This is a little gift that the production offers to the consumer just in case he should wish to have a personal production of these objects. Please note the economic unselfishness of such an idea, and at the same time the psychological bond that is born between the consumer and the production.» Bruno Munari (Orange)
1915 Bottle
1924 Type font Futura
1937 Type font Peignot
1940 Cigarets packaging redesign
1944 Tetrahedron formed package Tetra Classic
1957 Type font Helvetica
1961 Sauce dispencer Kikkoman Soy
1962 Logo Mc Donald
1969 Logo Newman
1971 Logo Nike Swoosh ( virgule )
1987 Noodle Mandala
1995 Logo